What you wear by night can be every bit as important as your daytime attire, especially if you have designs on offering someone a glimpse beneath those blue and white stripes.
Good nightwear is a fantastic option for those who prefer to sleep au naturel.
What kind of nightwear is acceptable for guys though? What options are there? Just as underwear evolved from the baggy yfront so has nightwear…thankfully.
We recently tried on the nightsuit from the promising new nightwear brand ‘HOLMA’.
Here are some pictures from the shoot. Hope you like them
It All Started With A DREAM
“Fashion never sleeps, neither do we!”
This has been holmas inspiration to put together the most urbane loungewear collection one will ever experience. Holma is a premium night wear label that’s as comfortable to sleep in as it is beautiful to rise with. Designs made from superior Giza Cotton, Extra Fine Cotton, and Silk, it’s the new night niche.
The Edison Moment
Pia and Hitesh Pahuja had an Edison moment when they designed their first loungewear set for Pia that became the talk of the party. So the fashion duo, with a combined experience of over a decade decided to pursue this and make it into a real business. Holma, the brain child of the two talented designers, assures to change your perception about the “nightdress”.\
It’s time to get rid of those old shorts and meaningless printed t-shirts we crash in. Holma believes that loungewear is more than just a comfortable way to sleep, Loungewear can be used as attire for your in-house workspace, you can proudly wear it to a short drive with your friends, and it’s classy enough to make sure you’re set for all plans for that after dark. While they have mastered the fits and expanded the range of the sizes to provide a 360 degree range of loungewear in vibrant colours and prints and contrast piping crafted so well that they take pride in it.
Location Courtesy: JW MARRIOTT SAHAR
Photography: Mrinmai Parab
MUA: Mausam Gandhi